Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ago ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

NEW YORK--(BUSINESS WIRE)--Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.

The programme offers on-set opportunities across creative and technical roles, combining hands-on learning with scope for ...