Despite the rapid rise of generative AI in artistic and professional domains, new research suggests that artificial intelligence has not surpassed humans in creative thinking. After analyzing 17 ...

What generative AI typically does best—recognize patterns and predict the next step in a sequence—can seem fundamentally at ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged.

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that artificial intelligence is close to surpassing human creativity. The research, conducted by ...

I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes ...

Pianita number 17 is a short, haunting piece for the piano. Set in the D minor key, its poignant chords and softly ascending arpeggios convey a sense of lost love, yet with enough novelty — dissonant ...

Generative AIs may not be as creative as we assume. Publishing in the journal Patterns, researchers show that when ...