Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development. 'Inflation will surprise to the downside in 2026' ...

HONG KONG (Marketwatch) -- Procter & Gamble Co.'s Crest toothpaste brand was hit with a fine of 6.03 million yuan ($1 million) from Chinese regulators for false advertising, as it allegedly used photo ...

A Crest toothpaste ad during the Grammy Awards on Sunday night will be in Spanish, the first by Procter & Gamble Co. in a prime time, general-interest national broadcast. The ad for Crest Whitening ...

An old toothpaste commercial is coming back to haunt Procter & Gamble in China. Chinese authorities revealed this week to China’s Xinhua News Agency that they fined consumer giant P&G 6.03 million ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

CHICAGO (Reuters) - Procter & Gamble Co. is starting to market its oral care businesses together after keeping leading toothbrush maker Oral-B largely separate from its Crest brand for nearly a year ...