Cure Hydration, the leading premium, plant-based hydration brand known for its science-backed, electrolyte-rich formula, today announced its launch into Whole Foods Market locations nationwide. Cure ...

The company recently announced a nationwide launch at the beauty retailer, which will see its Hydrating Electrolyte Drink Mix roll out to shelves. New to the portfolio is the mango passionfruit ...

It might be a vital habit as old as time, but staying hydrated has officially become sexy. The emergence of new brands, TikTok trends and the wider wellness boom have grown the category exponentially.