Opinions expressed by Entrepreneur contributors are their own. Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, ...

To be successful in business, you must be strongly focused on providing a positive and unique customer experience. The only way to know if you are reaching your customer's expectations is to ask.

You can ask your customers to give you feedback over the phone, online or in person with written feedback cards. Whichever method you choose, it may be important to keep the feedback confidential. For ...

Customer experience is the overall experience a customer has, from start to finish, with every aspect of your business and your brand. Customer experience is the total impression your business leaves ...

A contact form is often the first real interaction between your brand and a potential customer. Done well, it builds trust ...

When you run an e-commerce business, you need feedback from customers to meet your goals. Your customers make your business go round, and without them, it’s impossible to grow your brand. Beyond ...

BMW has shifted from cumbersome, multi-question customer feedback forms to a single net promoter score (NPS) in a bid to change the way it interacts with its customers. By focusing on a single metric ...