A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...