Opinions expressed by Entrepreneur contributors are their own. Using customer testimonials in your advertising, marketing materials and on your website is a common practice. If your customers are ...

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

People tend to listen more to other people than they do to brands. Upon realizing this, some marketers decided that developing testimonials or customer reviews of business was a great way to market ...

In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Prospective customers are much more likely to buy when they feel their peers have vetted and endorsed a product and, by extension, the person who’s selling it. The best way to do this is to get a ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have ...

92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and ...

Nothing sells your product or service better than a passionate customer. Strong customer testimonials break the ice with prospects on the fence. Everything you do with a prospect, from the beginning ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...