Many business owners wonder: Is it really necessary to renew? The issue is real. If your Doing Business As (DBA) name lapses, the legal protection of your trade name might vanish. This happens in many ...

A DBA simply stands for "doing business as," and you'll file a DBA when you want to conduct business under a name of your choosing. DBAs provide flexibility for both sole proprietors and larger ...

Creating a fictitious name for your business can be a good tool for advertising your products and services. Your DBA, or "doing business as" name, creates a brand that customers can readily identify, ...

Calling a business "Miraculous Repairs" rather than "Jane Jones" is sensible marketing, but using a fake name to hide from vendors or customers with complaints or bills is illegal. If you use a ...

For nearly a decade, Toni Matthews-El has published business topics ranging from cloud communication software to best steps for establishing your own LLC. In addition to Forbes Advisor, she's ...

Filing a DBA in California feels like you’ve crossed a finish line. You stand in line, hand over your form, pay the fee, and walk out with a stamped paper. You think: That’s it. I'm an official. But ...