Big data is transformative because it provides entrepreneurs with valuable insights into their businesses. Coupled with artificial intelligence and machine learning, big data has the potential to ...

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not ...

In an era where data is often hailed as the new oil, organizations are tempted to collect as much information as possible. They believe every extra piece of data holds the key to innovation, profit or ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...