Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Identity theft myths debunked: your personal data is already exposed on data broker sites, and scammers don't need major ...

For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

Social data refers to publicly shared information on social media platforms. Discover how it's used for marketing, its advantages, and the risks associated with data breaches.

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...