Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP ...

ORLANDA, FL, UNITED STATES, January 21, 2026 /EINPresswire.com/ — Data and marketing strategist Charlie Render joins Game ...

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

In the late 1990s, the field of marketing scholarship was at an inflection point. Much of the academic research followed the “marketing science” tradition—relying on simplified, ad hoc models to ...

Find out how Natalie Scherer, the youngest person in the history of Rise to be promoted to an executive role, won out for ‘Young B2B marketer of the year’. Natalie Scherer is the Senior Vice President ...

Advertising to Minors in a Data-Driven World: What Companies Need to Know The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears ...