When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for permission to gather tracking data. Until now, apps have relied on Apple’s Identifier for Advertisers (IDFA) to ...

Cloud data warehouse leader Snowflake Inc. is strengthening its capabilities with the acquisition of a data clean room company called Samooha Inc. Snowflake said today the deal should close by the end ...

“If we don’t address the chaos of disconnected systems now, the AI revolution could slip through our fingers before we even begin to harness its power,” writes Steve Lucas in his new book, Digital ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data is a critical ...

The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

If you’ve ever found yourself staring at a messy spreadsheet of survey data, wondering how to make sense of it all, you’re not alone. From split headers to inconsistent blanks, the challenges of ...

Data cleaning is an essential step in data analysis. Inaccurate or inconsistent data can lead to incorrect conclusions and poor decision-making. Microsoft Excel, a powerful tool for data management, ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...