Recently, the Public Relations Society of America sent out a crowd-sourcing challenge: Let’s create a new definition for public relations. It’s about time. After all, the last one was adopted in 1982.

Following the Public Relations Society of America’s (PRSA) bid to redefine public relations and better explain what the discipline means today, Jane Wilson, CEO of the CIPR has issued a response to ...

The last couple of years have shone a light on the importance of ESG, accountability and transparency, and merging creativity with data. We also witnessed the dangers of purpose-washing amid increased ...

Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be ...

We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for the ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...