Advertisers are begging for easier access to retail media networks. Research from ad server platform Koddi shows that 96% of media buyers say they "will certainly or will consider buying on-site media ...

The Trade Desk, the world’s leading independent advertising technology company, today announced a strategic partnership with AiOO, a programmatic technology platform for digital out-of-home (DOOH) and ...

The Trade Desk's focus on operational efficiency and platform innovation supports a constructive long-term outlook. Click for this latest analysis of TTD stock.

NEW YORK, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced that it has been named a Strong Performer in The Forrester Wave™: ...

Frost & Sullivan selected and evaluated the top 13 Demand-Side Platforms to determine leaders for the Frost Radar™ NEW YORK, Jan. 30, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) ...

Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership and as the NoSQL leader in the digital media and ad tech industries, announced that Manage.com Group ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Roku's ROKU strategic pivot toward advertising innovation is poised to reshape its position in the connected television landscape. By pairing its self-service Roku Ads Manager with deeper integrations ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...

Verve Group acquires Captify, strengthening its Demand Side business and securing one of the largest onsite search datasets outside Walled Gardens Acquisition of Captify will contribute revenues of ...