At a recent stay at the Element Edmonton West, I was pleasantly surprised by the property's sleek, Scandinavian-style design flair and its clear commitment to sustainability. But Element isn't sitting ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced Element Hotels, its stylish eco-incubator brand, will debut in Detroit in July of 2018, ...

For the past several months, Starwood Hotels & Resorts Worldwide has referred to its new extended-stay brand by a codename, Project ESW. Now it has an official one: Element. A spin off from its Westin ...

STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced its trailblazing, eco-wise Element brand has opened its first hotel in New Hampshire. Element ...

The content frame is a graphic hallmark of the “On to Something” brand execution. With the frame we highlight and focus viewers’ attention on the moment of discovery and understanding. Closed Content ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...