In "The Achievement Habit," Stanford engineering professor Bernard Roth explains how design thinking can help you get to the root of any problem — and solve it.

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

The concept of “design thinking” has surged in popularity in recent years as those outside the design department have realized the appeal of an approach to innovation that prioritizes creativity and ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...