AUSTIN, Texas--(BUSINESS WIRE)-- Epicor, a global leader of industry-specific enterprise software to promote business growth, today announced it has acquired KYKLO, a leading provider of Product ...

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

Digital B2B lead generation has matured over the past 20-plus years, but the industry itself has lagged behind. As the digital-first world reshapes B2B purchasing, marketing, and sales, digital lead ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Businesses seeking growth are often eerily similar to serial dieters. There's a process for achieving a healthy weight that will always be effective. Eat whole foods instead of those processed with ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

Clinics and beauty businesses face growing gaps between lead generation and booked appointments, driving demand for CRM ...

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...