Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...