Consumers increasingly experience marketing in a multichannel way. They research and purchase products online, receive email newsletters and offers from their favorite brands, and use text messaging ...

Approaching an audience as customers with common attributes instead of data on a list, is crucial, and easy with a universal profile management system. “Customer-centric” is a favorite buzzword in ...

Consumers increasingly experience marketing in a multichannel way. They research and purchase products online, receive email newsletters and offers from their favorite brands, and use text messaging ...

A trend is not a fad. A fad comes and goes quickly, while trends have staying power. Great ideas become trends when they are widely adopted beyond their original driving force. Such is the case with ...

The increasing mobility of the consumer is a good development for any business, but it is especially good for quick-service and fast-casual restaurants. Snap decisions about where to eat often happen ...