Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Q. I am thinking about using direct mail to drive prospective customers to my call center or to my website to order my products. Do you have any advice? A. Direct mail can be an incredibly powerful ...