Each customer has a set price they are willing to pay for your product. Unfortunately, it's rarely the same as the one advertised on your site. That's because there are three main types of customers: ...

Desperate to get shoppers in the door, department stores are discounting the one item they had long been able to sell at full price: cosmetics. Some executives warned that discounting is a short-term ...

WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a ...

“Consumers are definitely feeling anxious about the future. Whether it’s the pandemic, which is making people hesitant to go out in public to crowded places, or they’re worried about their jobs or the ...

The present studies used exploratory and confirmatory factor analyses to explore the degree to which probability discounting processes are similar to delay discounting processes. To determine whether ...

In many industries, long payment cycles are an unfortunate reality. Waiting 30 or 45 days to receive payment is widespread in the business world, and it can take much longer. This can create cash flow ...

The curbing of impulses to which we are led by forethought averts physical disaster at the cost of worry, and general lack of joy. [. . .] In this respect, therefore, I am not convinced that there has ...

When two different coalitions of industry players announced their proposals to overhaul the fashion calendar last week, both groups addressed the industry’s discounting problem. The coalitions called ...