Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a four-minute short that chronicles the unlikely friendship between a boy and an ...

Domestically, Disney+, Hulu, and ESPN+ combine to share 112 million ad-viewing subscribers. The House of Mouse isn’t known for providing extra data about its streaming customers, so when it drops some ...

Created with AI assistance. Quality assured by Metro editors. The race to be the best Christmas advert for 2025 is well underway now, with Disney being the latest brand to offer sentimental festive ...

One common complaint about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they're ...

Good morning! OpenAI CFO Sarah Friar opposes Elon Musk, outgoing Small Business Administration leader reflects on her four years, and Disney's advertising boss got to the top by raising her hand. - ...

Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney ...

Disney’s revenues in Europe, the Middle East, and Africa rose by 4.4% last year following the launch of an ad tier on streaming. The U.S. media giant’s sales hit £3.97B ($5.45B) in EMEA in the year to ...