Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In the Good Housekeeping Home Care & Cleaning Lab, we're laundry experts, testing both the appliances and ...

Downy Celebrates 50th Year by Amplifying the Downy Touch of Comfort Cause Program "Over the past 50 years Downy has helped bring comfort into the homes of many families," said Mary Pochobradsky, Downy ...

Procter & Gamble Co. plans to begin selling a new line of Tide laundry detergent and Downy fabric conditioner geared to the fast-growing segment of consumers who wear athletic apparel on a regular ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...

Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...

My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a whole lot who ...

Fabric softener is part of most people’s laundry day routine. Whether you use liquid fabric softener in the washer or dryer sheets in the dryer, chances are you reach for a fabric conditioning product ...