NEW YORK, Sept 30 (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA ...

NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity ...

NEW YORK (Reuters) - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

That's the premise behind Duracell's new global campaign, created by Wunderman Thompson. The new work posits Duracell as a durable option that saves money in the long run, rather than trying ...