CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

In its first Super Bowl campaign, Duracell relies on beefcake to push its "Built Different" campaign. “Duracell is using the Big Game to introduce their new spokesperson, the Duracell Scientist, to ...

Not only is Duracell Built Different, but their Sponsorship of the Formula 1 Las Vegas Grand Prix DRS Zone is too. In Las Vegas, everything is bigger, better and yes…different. So, when the Formula 1® ...