Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...

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While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

First impressions matter. When visitors arrive at your site for the first time, they should experience a page that loads quickly and provides a pleasurable viewing experience. But too often, web ...