Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned ...

Miami, Florida / Syndication Cloud / March 8, 2026 / GETHOOKD LLC Meta advertising isn’t just big — it’s massive and ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

Macy’s announced this week it’s hiring a former Walmart executive to head its media network. This is part of a recent push by the department store to reinvent its business. That includes a plan to ...

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

Millions of online businesses now exist worldwide, meaning e-commerce is booming and online ads are aplenty. The problem? People are repeatedly exposed to similar ads, which often leads to ad fatigue ...

AppLovin (NASDAQ:APP) executives used a Morgan Stanley conference appearance to reiterate their view that the company’s core ...

India’s advertising market in 2025 reflected a mix of steady leadership and sharp shifts across sectors when compared with 2024. According to the latest dentsu-e4m Digital Advertising Report 2026, ...