The Plant Cell, Vol. 11, No. 8 (Aug., 1999), pp. 1537-1551 (15 pages) Ahl Goy, P., Signer, H., Reist, R., Aichholz, R., Blum, W., Schmidt, E., and Kessmann, H. (1993 ...

Plants are known to possess solid immune response mechanisms. One such response is 'sensing' attack by herbivorous animals. Researchers discuss 'elicitors' -- the molecules that initiate plant defense ...

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Dimofte, Claudiu V., Mark R. Forehand, and Rohit Deshpandé. "Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response." Journal of Advertising 32, no. 4 (winter ...