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Email Isn't Dead — But Your Strategy Might Be. Here's How to Revive It

Let's address the elephant in the inbox. Email marketing isn't dead. It's not outdated. It hasn't been replaced by TikTok, Threads or an army of AI bots. In fact, email is still one of the most ...
CMS Wire

4 Hallmarks of Today’s Best Email Marketing Strategies

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...
MarketingProfs

From Noise to Revenue: The Modern B2B Cold Email Playbook

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...
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18 Email Marketing Tips for Nurturing Leads and Driving Conversions

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...
Business Wire

A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...