The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...

Throughout your job search, you will be composing emails and creating cover letters to introduce yourself to potential employers. Your writing is your first impression, so you'll want to polish your ...

From 10-word social media posts to 100-word emails to 1,000-word blogs, sloppy writing reflects a disorganized mind. Any warning signs of disorganization will send prospective clients running — and ...

In today’s technology-driven world, it is rare to apply for a job in person. In most cases, job applications are online. And while some businesses have a dedicated platform set up for the job ...

It’s hard to believe that email was ever a novelty — today it’s a lifeline for pretty much every professional in every industry. It’s nearly impossible to imagine navigating professional life without ...