Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

From the outside, it may seem like marketing, sales and data fit perfectly under one umbrella. However, in many organizations, these three important elements are drastically disconnected. In ...

Businesses are generating vast amounts of event data across clouds, applications, and 3rd party SaaS. Too often this data is siloed, sampled, and thrown out to save cash. But here’s the thing: The ...

Streaming data records are typically small, measured in mere kilobytes, but the stream often goes on and on without ever stopping. Streaming data, also called event stream processing, is usually ...

Being a marketer in 2023 isn’t easy. As marketing budgets and teams are being slashed left and right, marketers are being tasked to do much more with far fewer resources. They need to keep current ...