The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

The only tools available when I started my career in marketing were email, direct mail, the telephone, a simple database and the infamous fax machine. The websites promoting our products were run by ...

Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief marketing officer (CMO ...