Imagine a CEO about to pitch the next big innovation in front of a crowd of potential investors. Instead of diving straight into statistics and projections, he begins with a vivid story about a single ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

The year has only just begun, but it is already shaping up to be the year of brand storytelling. Across marketing, advertising, and media, storytelling has moved decisively out of the creative ...

It goes without saying that 2022 has been a landmark, if not historical turning point for WWE. The highlight was of course Triple H replacing Vince McMahon as the head of creative. But a much bigger ...

Storytelling opportunities can be a boon for nonprofit organizations to engage donors by explaining their impact. At the same time, attempting to tell eye-catching stories has previously led ...

Cathy Miyata does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...