Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. Long-tail keywords generates more targeted traffic hence increases the chance of ...

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting ...

The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form of digital ...