过去几年，OTA的营销支出持续增长：2023年为168亿美元，2024年为178亿美元。按全年总收入占比计算，营销投入占比分别为：Booking Holdings 30%、Expedia Group 50%、Airbnb 21%、携程集团24%。

Expedia Group Inc. is preparing to spend a record amount on marketing this year to narrow the gap with its vacation-rental rival Airbnb Inc. Expedia aired a series of ads during the AFC and NFC ...

I assign a 'hold' rating to both Airbnb (ABNB) and Expedia (EXPE), despite Airbnb's superior financial efficiency and asset-light business model. Airbnb boasts higher profitability, lower debt, and a ...

The late-pandemic return to travel has obviously been good for companies supplying ways to book getaways. However, the upside, as always, is relative. Late Thursday, online travel agent Expedia Group ...

On today’s episode we explain what happened to Expedia’s marketing team, what co-founder mode is like at Airbnb, and Disney’s rising weather challenges. Good morning from Skift. It’s Wednesday, March ...

Expedia Inc on Wednesday said it agreed to buy vacation rental site HomeAway Inc for about $3.9 billion in cash and stock, in a move that could ramp up competition with apartment-sharing startup ...

Short-term rental companies like Airbnb and Vrbo — owned by Expedia Group — are facing big challenges from states and municipalities looking to reduce their local presence. But these mega-companies ...

Booking has best-in-class margins, a proven management team, and a multi-year strategy to drive EPS, analyst says. Airbnb is the dominant platform for alternative accommodations, with 7+ million ...

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test ...

财务优于预期，但仍是危急存亡之秋 ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. San Francisco-based vacation rental heavyweight Airbnb's ...