Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

Bubble, Sol de Janeiro, Glow Recipe, CeraVe, Aquaphor, and more trusted brands. In recent years, unlikely consumers have taken over the skincare industry: tweens (aka “Sephora Kids”). Thousands of ...