Facebook quietly released an API for its new real-time Insights last week (Update: API officially announced) that lets developers build tools that allow companies to track news feed post performance, ...

Facebook is giving us more insight into the world of Facebook pages. This week, the social media site announced a new dashboard to measure the reach of individual Page posts. Insights, while useful, ...

Facebook announce several new features at the Cannes Lions awards festival, including Audience Insights API and slideshow ad enhancements. Facebook’s Audience Insights API is in beta with a small ...

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded ...

Facebook announced the launch of a new API called Audience Insights at the Cannes Lions advertising festival in France. Audience Insights will combine existing demographic and psychographic data, with ...

Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...