For many of us, childhood memories are tied not just to toys or old cartoons, but also to the jingles, commercials, and iconic mascots that accompanied a trip to our favorite fast-food restaurant.

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...

Larry now shows his shoulders, making him seem stronger and more vibrant, says Michael Connors, Hornall Anderson's vice president of design. Trimming his hair makes him look lighter and his neck ...

Take an oversized moon-headed crooner, throw in a few props, like sunglasses and a black suit and tie, taken from a fictional 1980s cyberpunk TV presenter, and add a song adapted from a 1920s German ...

Since the industry's inception, countless fast food restaurants have featured mascots. For a while, as we entered the heady 1980s, the brands behind now-forgotten fast food mascots started to punch ...

OK, I just named the ones I personally think are creepy. If your most shuddersome mascot didn't make the list, that's why. Or I wasn't aware of them, or they weren't high profile enough to make the ...

There must be a hundred food items on the planet with marketing plans targeted at men. Some are diverse and creative, and others are just plain sexual pandering. We’re guessing there’s a boardroom ...