It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

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is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

As capable in the wild as it is under studio lighting, the Fujifilm GFX100S II is shaping up to be a viable medium format alternative for many more photographers. Fujifilm is one of just a few ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

Brings new versatility to Fuji’s medium format model, which should widen its appeal beyond studio and landscape photography. Full-frame sensors are pretty much the end game for much of the the camera ...

The GFX 100 II provides many advantages over its larger and heavier predecessor and offers even more comfortable handling, along with a better designed user interface. Like its predecessor, there’s ...

Fujifilm has released a new firmware update for its flagship GFX 100 II medium format camera. Firmware version 2.00 enables better integration with the Fujifilm XApp and now lets you view camera ...

Fujifilm has just unveiled its latest medium format camera: the GFX 100S. Designed as a smaller counterpart to 2019’s GFX 100, the new camera measures roughly 30 percent smaller and 500g ligther than ...

The new Fuji GFX 100 is bigger, heavier and a lot more expensive than the 50 megapixel GFX 50S camera that was introduced back in 2016 - it's larger in all three dimensions, 375g heavier, and costs ...