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It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...

The GFX 100 II provides many advantages over its larger and heavier predecessor and offers even more comfortable handling, along with a better designed user interface. Like its predecessor, there’s ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been refreshing in ...

As capable in the wild as it is under studio lighting, the Fujifilm GFX100S II is shaping up to be a viable medium format alternative for many more photographers. Fujifilm is one of just a few ...

We've started our review of the Fujifilm GFX100, the 100mp medium format mirrorless camera from Fujifilm. Here are some of the first sample photos we've taken with the camera, and we'll be adding more ...

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's ...

Even with a handful of small foibles, there's little doubt the GFX 100 is a landmark medium format camera. A hugely impressive level of image quality, underpinned by years of X-series technology, ...

Professional photographer Edmond Terakopian recounts how he’s fallen in love with Fujifilm’s medium-format compact, the ...

Fujifilm has just unveiled its latest medium format camera: the GFX 100S. Designed as a smaller counterpart to 2019’s GFX 100, the new camera measures roughly 30 percent smaller and 500g ligther than ...