Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

The public relations industry is a lot like the American economy. The rich are getting richer, the middle class is shrinking, and the poor must find novel ways of getting by. Public relations is ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...

Businesses depend on sales to provide the revenues needed to generate a profit, as well as positive public relations to help establish and maintain their good reputation. Both functions are necessary ...