This post is in response to The Ghost of Situationism and Why Personality Is Not a Myth By Scott A. McGreal MSc. This article is part 1 of 2. Every year, the Edge asks many different scientists to ...

In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.