The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, ...

When we think about business expansion, the first thing that comes to mind is sales and marketing. How can the company market its products most efficiently? Of course, the answer... When we think ...

Over the past decade, selling franchises has become an extremely competitive business. Any advantage that one brand can develop, cultivate, and deploy can make or break its success. And now more than ...

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your ...

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps ...