If you're a casual scroller on Instagram, TikTok or YouTube, you've likely seen the letters "GRWM" grouped together in someone's caption or on their video. Maybe you stared at it for a while, or maybe ...

If your latest scroll left you asking, "What does GRWM mean?" you're not alone! The trendy acronym has been making the rounds on social media platforms like TikTok, and while it sounds confusing, it's ...

Internet trends rarely remain relevant for more than a few weeks, but there’s at least one that has stood the test of time across decades and platforms — the “get ready with me” video. Also known as ...

These days, it seems like the second you become comfortable with one social media platform, everyone has moved on to the next. And with each new app comes a whole slew of new slang terms and acronyms ...

People on TikTok are filming themselves getting ready to meet up with their partner to break up. They apply makeup and try on outfits, sometimes talking through the reasons for the impending split.

A woman sits in front of a phone camera propped up against her vanity. She leans in close to the lens, contorting her face to expertly apply foundation and contour, squinting a little to pencil her ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

When the first day of school finally arrives, you want to be prepared—by which we mean camera-ready, obv. Because whether you're a new arrival or returning for your last year, this inaugural moment is ...