The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Denis Duvauchelle is CEO and co-founder of Twoodo, helping your team organize itself using simple #hashtags. People today are bombarded with information, ads, offers, messages, videos, articles, tools ...

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification ...

When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realize most of the things I was ...

Gamification was among the key trends he identified, along with the maker movement, virtual worlds and immersive worlds, and the Internet of Things. Brodnick created conceptual images and videos of ...

Depression, The Great Recession, to say the least, the economy is in flux. With ballooning unemployment numbers, many of the more creative people are trying to find their own business niche. Growing ...

Gamification is used in industries and businesses around the world to help improve motivation, results, and other important factors. When executed well, it not only helps improve an individual’s ...

Do we need a new name for something that is at least two centuries old? Read on to know why ‘gamification’ is going out of style, and what’s today’s game designers are focused on instead. Games and ...