Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...

Gen Z may have you believe that the 90's and 2000's are back in style, but recently a trend from the 80's has been making the rounds on TikTok: the perm. The perm hairstyle was mostly seen on women ...

As a woman of the millennial generation, I cannot relate to perms personally. What I do know about them is what pop culture tells me. The voluminous look ran the ‘80s—the bigger, the better—and it was ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.