Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

With charity moustache-growing event Movember starting in less than two weeks, it's a good time to look at accessories and tools to keep the face fuzz in check. The Gillette Fusion ProGlide Styler is ...

Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

The “advanced skincare” and shaving range is launching in the US today (12 February) and will be available from June. It is expected to roll out globally in the next 12 to 18 months. The range ...

Want to add some flair to your facial hair style? Introducing the Gillette Fusion ProGlide Styler, the 3-in-1 facial hair styling tool that trims evenly, shaves closely and edges accurately. Whatever ...

The fmcg company will launch a multi-platform campaign including television, press, outdoor, experiential and digital activity will follow when the razor launches in January. James Nunn, Gillette ...

Gillette is gearing up for the UK launch of Fusion ProGlide with FlexBall, which will replace the brand’s existing ProGlide razors. Rolling out next week (from 17 February), Gillette Fusion ProGlide ...

When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but you’re bound to regret it once you’re faced with nicks, razor burn and ...