A Gillette ad for men invoking the #MeToo movement is sparking intense online backlash, with accusations that it talks down to men and groups calling for a boycott. But Gillette says it doesn't mind ...

Gillette launched its “The Best a Man Can Be” tagline 30 years ago, and is acknowledging now that times have changed. But, the company states on its website, "turn on the news today and it's easy to ...

The 115-year-old Boston-based brand’s latest work, directed by Kim Gehrig of This Girl Can fame, found life on social media and crossed the Atlantic, in no part thanks to TV presenter Piers Morgan’s ...

Gillette’s ad this week upset a lot of people and led to a furious boycott. But will it achieve anything or is it just a cynical marketing stunt? But will the backlash and boycotts hurt the razor ...

You may never think that they’re trying to sell razors in Gillette’s latest advertisement. Instead of stubble and beards, the razor company tackles social issues head on including toxic masculinity ...

You may never think that they’re trying to sell razors in Gillette’s latest advertisement. Instead of stubble and beards, the razor company tackles social issues head on including toxic masculinity ...

Gillette's new commercial is breaking new ground -- and earning both plaudits and condemnation -- by depicting a father showing his transgender son how to shave. It's the latest ad from the razor ...

After three decades of touting Gillette razors as part of being an alpha male, Procter & Gamble is doing an about-face with an ad that has the consumer-products company jumping into into the cultural ...

Gillette has been known for the past 30 years as a brand for men with the tagline, “The best a man can get.” Now the shaving company, owned by Procter & Gamble, is calling on men to be better in a new ...

You may never think that they’re trying to sell razors in Gillette’s latest advertisement. Instead of stubble and beards, the razor company tackles social issues head on including toxic masculinity ...

Body wash. No matter what the scent, the purpose remains the same: to help people of all genders maintain good hygiene. Yet, as is the case with most companies in heteropatriarchal and capitalist ...