The Gillette Sensor razor was introduced in 1990. The razor’s blades were mounted on springs, which Gillette said allowed them to closely follow the contours of the user’s face while reducing cuts and ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

The European Union’s highest court ruled Thursday a Finnish company can use Gillette Co.’s trademark razor system to market its own shaving products. The Luxembourg-based court said a complaint filed ...

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette is facing stiff competition. Now, in an effort to win back customers, it's taking a page straight out of its competitors' playbooks. After slashing prices across the board and launching a ...