Why do some employees do better than others? According to goal-setting theory, one reason is that they have better, clearer goals. These goals guide their behavior towards better workplace output.

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out ...

Award-winning educator Valerie Bolling has written a book about setting writing goals to make the writing process more accessible for students and more manageable for teachers. In addition to her ...